HANEEFA HASSAN – Talk It Out Tuesdays!


HANEEFA HASSAN – Talk It Out Tuesdays!

Name: Haneefah Hasan
Age: 37
Residency: Lower East Side
Entrepreneur: Taste My Blueberry Cheesecake

When did you find your passion?

I found my passion watching my mother and my grandmother bake from scratch. Especially my grandmother. She mostly did it on Thanksgiving. We always looked forward to that holiday and I wanted to maintain the tradition. She didnt bake cheesecake but she baked lots of pies, cakes, such pineapple walnut cake, banana pudding and peach cobbler. I still bake all those things but now I add cheesecake and cup cakes.

What’s your specialty?

My specialty is blueberry cheesecake but I bake different flavors.

What motivates you to start your day?

I’m motivated by many things, such as, People that enjoy my my treats and ask for more and the fact I can experiment and make many different flavored combinations.

As an entrepreneur , have you ran into road blocks to success?

Yes, I have had many road blocks. Financially I wasnt equipped. Where I couldn’t make the proper investment toward baking because i used it toward basic living..Or I was dealing with a whole lot of personal factors like takin care of family, or school or work. It just always felt like I couldn’t put in the time. But I figure it out. I made my own little invest in small incriminates, putting some money aside every time I got paid at work to buy the utilities I needed to progress.

Any pointers for young entrepreneurs thinking of transitioning from their 9 to 5?

If your somebody who wants to start a business, you need to utilize what you have. It always good to have a support system that sees your vision and is willing to help you out with some of the roadblocks you may run into. I would suggest making a list of the things you need and organizing your list of steps that will allow you to accomplish each goal (realistically) in a timely manner. That way you can see what your doing step by step. If you are working make sure to put a little of your earnings on the side everytime it is pay day to optimize investing in yourself. You have mentally prepare yourself and be disciplined when doing so.

What’s next for Haneefah?

I guess whats next is to make my vision become a manifestation. Get my goods out there and keeping the crowds coming.

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